MEET YOUR
BEAUTY BIZ WIZ.
Hi! I’m Yliana Guzman, a mom, business coach, investor and serial entrepreneur specializing in service-based beauty businesses.
I didn’t always have the business, the clients, the academy, the courses, the million + in sales... in fact, just a few years ago you could have found me wearing the most uncomfortable and itchy pant suits, exhausted in my stuffy 4x4 cubicle at a prominent private equity firm.
I thought I had landed my dream job, but that dream turned into a ladder-climbing nightmare.
DAY IN AND DAY OUT,
I would brainstorm business ideas. For years really, the cycle of {idea- research-no action} became a quarterly constant in my life.
Fast forward to 2014, when I up and decided to quit my position working for the government to pursue a career in Real Estate, super exciting but VERY short lived. That venture failed miserably. I found myself trying to pursue a field that wasn't aligned with who I was. It was in that very moment that I, for the first time, understood failure and ruled out what kind of work WASN'T meant for me.
MY MISSION IS TO DELIVER VALUE TO WOMEN BY CLOSING THE GAP BETWEEN PLAYING SMALL AND MAKING IT BIG
In 2015, I took some time off to buckle down and gain CLARITY on my strengths and talents. The clarity needed to take massive action and the first steps towards building generational wealth. I took another stab at #EntrepreneurLife and this time it paid off big time. What started as a $3,000 investment in myself would become my one way ticket out of my windowless office corporate job.
I decided to turn my hobby into a business and started by own business in the beauty space. I grew my brick and mortar beauty business from a tiny 70 sq. ft. closet sized room, to 2 locations, an educational academy, an online academy, and an online store - All while pregnant with my daughter! That single investment grew to over $1 million dollars in sales in under 24 months and over the next 4 years to a premium beauty company with 1,800+ customers from over 18 states across the US.
In early 2019, I exited from this business when it was successfully sold.
Recession Proof Your Beauty Biz
Along the way, my passion for helping other women gain clarity and successfully scale their beauty businesses led me to create this hub of resources. A business coaching community for the beauty professional comprised of my signature online business school for beauty professionals and hands on 1:1 services to equip beauty entrepreneurs with my signature Client CARE method. I love serving women and teaching them how to build profitable, sustainable, authentic businesses that offer balance.
Today you can find me sipping wine, typing away on my laptop in my cozy Brooklyn duplex with my very active toddler at my feet, dreaming of ways I can help other women grow profitable, passionate, authentic businesses that allow them to live more and stress less.
SMARTBEAUTY PROS
8-Week Online Marketing Accelerator
The world’s first Online Business School for Beauty Professionals. Master the marketing skills you’re expected to know but were never taught to grow a profitable beauty business. Learn the modern marketing tools to get you seen and paid online.
***Recommended for beginners to mid-stage
beauty professionals.
LUMINARY
6-Month High-Level Training
Our high-touch, application-based program for established beauty professionals making over $10k/month who are ready to leverage their business and create an interactive stand-alone 6-figure/yr passive offer (workshop/ masterclass/online course).
***Recommended for mid-stage beauty professionals and advanced professionals earning $100k+.
Still have questions and aren’t quite ready to commit?
or email directly: hello@ylianaguzman.com
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THE PODCAST
Actionable tips, tricks and stories to jump start your productivity and increase your bookings + audience.
EPISODE 01
Get to Know Our Founder
- Yliana Guzman
EPISODE 02
Recession Proof Your Beauty Biz
ALL RIGHTS RESERVED | COPYRIGHT 2020 YLIANA GUZMAN | SITE CREDIT