MILLENIAL BEAUTY BIZ MAVEN
Business Smarts for Beauty Pros
Teaching service-based beauty professionals the things they are expected to know but were never taught to grow their businesses beyond 6-figures.
Ready to become a SmartBeauty Pro?
AS SEEN ON:
IMAGINE IF...
…you were booked out for weeks or months at a time. You were the go-to for your service in your area and could charge premium pricing. You had a beautiful workspace you could be proud of. What if you were able to consistently take time off and still make $5,000-10,000+ every month?
That's what happened to me.
Empty calendar? No one leaving you raving reviews? Been there. Having a hard time getting new customers? Not sure how to setup your social media to get your services in front of thousands? Been there, too.
My entrepreneurial journey began in 2013, where I failed because I didn’t have the right systems in place. In 2015, I tried again, started my beauty business and grew it to over $1 million in sales. Today, I know what it takes to create and grow a successful modern business in the beauty space.
Heading 4
READY TO LEVEL UP YOUR BUSINESS?
Once I realized the four components to success in the beauty industry, everything changed!
01
CLARITY
At the core of every successful beauty business is a clear understanding of whom it serves, its anchor services, and pricing which aligns with its perfect client.
02
CLIENT ATTRACTION
Creating a marketing strategy that gets you seen using available streams of modern marketing & automation tools.
03
CLIENT EXPERIENCE
The secret sauce to any high-earning beauty-preneur is the unique experience provided to clients. We dive deep into designing the perfect workspace, hospitality table must-haves, and the art of acquiring 5-star reviews.
04
CLIENT RETENTION
The bread and butter of the industry are referrals. The importance of client retention, learn how to offer rewards and packages that actually make you money and grow your tribe.
These four work hand in hand, and equal parts of each is what a successful beauty professional is made of. In my programs, all you have to come in with is talent, together we’ll train your mind and teach you the essential business systems needed to soar.
WORK WITH ME
Recession Proof Your Beauty Biz
THE BEAUTY INDUSTRY WAS VALUED
AT $650 BILLION IN 2019.
The beauty industry is not only recession proof, but is projected to steadily grow to $805 billion by 2023, it is a multi-billion dollar market that isn’t going anywhere anytime soon. Now, although the industry is booming, there are thousands of beauty professionals that have yet to crack the code of success and are barely making ends meet.
MEET YOUR
BEAUTY BIZ WIZ.
Hi! I’m Yliana Guzman, a mom, business coach, investor and serial entrepreneur specializing in beauty businesses.
A few years back, I quit corporate America and turned my passion into profit by starting my beauty business in permanent makeup.
I went from renting a tiny closet sized space, to multiple brick and mortar locations, hit a million in revenue and then successfully led the business to acquisition in 2019.
WHAT MY CLIENTS ARE SAYING
JENNY
NEW YORK, NY
"Yliana's suggestions during our VIP Salon Audit truly helped me get a better understanding from a consumer's perspective and elevate our client experience".
In just 4 years, Jenny set revenue goals and zoomed past them bringing in over $2 million in business to her MedSpa.
ALYSSA
LOS ANGELES, CA
“In the beginning, I was honestly extremely apprehensive about joining the program or spending that much money pretty much on anything. My concern was always the return on investment because I didn't have disposable income to burn. Well, I got my money’s worth and then some during the first 4 weeks of working with Yliana. I've grown my bookings by 50% and finally hit my income goal of 8k for the month"
KAY
HOUSTON, TX
"My biggest takeaway from working with Yliana was the time that I saved building my business. She's a master at executing and building. She was able to give me a marketing roadmap that increased my followers by 1,000 people and my bookings by 25%".
JACKIE
DETRIOT, MI
"The VIP Salon Audit with Yliana was game changing for my hair salon.
I was able to double my retail profit, increase the cost of my services by 30% and finally hit my goals of $10,000/month all while working part-time".
KATHERINE
LONDON, UK
"Working with Yliana set the foundation for my massage therapy business. I was able to walk away from my career in nursing to my own booming massage therapy practice in London within 12 months."
GISELLE
NEW YORK, NY
"Working with Yliana transformed my microblading business during the COVID-19 pandemic. Thanks to her tactical strategies for handling a financial crisis, I was able to bring in over $7,000 in revenue while the industry was essentially shut down."
CHOSEN BY
L'OREAL IN 2017,
as the top millennial industry talent, I’ve taught over 200 students to $100k + in revenue and serviced 2,000+ clients.
I'm an expert when it comes to scaling and numbers, and I started coaching to teach other women the fundamental business and operations knowledge to start/grow their own beauty businesses.
It’s time to stop playing small and get your piece of the $650 billion beauty industry!
Side Hustle
Beauty Pro Guide
WANT TO KNOW
MY SECRET SAUCE?
Yes, you have the talent, but do you have a system in place to propel your beauty business forward?
A business’s success relies heavily on systems, the back-end operations and functions. My finance degree was clutch in having an advantage over beauty professionals who had been in the industry for 10+ years with little notable success. My knowledge of numbers, budgets and operations gave me a leg up and allowed me to showcase my talents and essentially get ahead of everyone that came before me. I create systems.
This is my secret sauce. This is what makes me the best business strategist in the beauty space.
Having knowledge of not just the talent, but of the necessary business systems and numbers to take you far. While there are many beauty coaches roaming, very few actually have the receipts to back up their promises and even less have the corporate experience to create systems within your business. Remember, you’re creating a business NOT a job.
READY TO WORK WITH ME?
CLARITY CALL
1-Hour Virtual Meeting
(single session or ongoing)
We all start somewhere. You're feeling overwhelmed, stuck, and unsure what that "next step" is to propel your beauty business. You need an experienced strategic partner to provide direction and clarify your Business, Branding, and Content Marketing blockages. Let's create a plan together.
Investment: $349/hr
***Recommended for beauty professionals who have specific questions about their next steps and need 1:1 support and answers.
SMARTBEAUTY PROS
Beauty Business School
SIGNATURE OFFER
The world’s first Business School for Beauty Professionals. Master essential business skill and make your first $20,000, all while not working full time. Our method is simple: get clients, serve them, and keep them coming back.
Let's get started!
Investment: $2,000
***Recommended for beginner to mid-stage
beauty professionals earning $0-$8k/month)
Want to book me for a speaking engagement?
Email me directly: hello@ylianaguzman.com
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ALL RIGHTS RESERVED | COPYRIGHT 2019-2021 YLIANA GUZMAN