MILLENIAL BEAUTY BIZ MAVEN

Business Smarts for Beauty Pros

Teaching service-based beauty professionals the things they are expected to know but were never taught to grow their businesses beyond 6-figures.

Download my guide of 100+ resources to start and grow your beauty business now.

Ready to become a SmartBeauty Pro?

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AS SEEN ON:

IMAGINE IF...

…you were booked out for weeks or months at a time. You were the go-to for your service in your area and could charge premium pricing. You had a beautiful workspace you could be proud of. What if you were able to consistently take time off and still make $5,000-10,000 every month?

That's what happened to me.

Empty calendar? No one leaving you raving reviews? Been there. Having a hard time getting new customers? Not sure how to setup your social media to get your services in front of thousands? Been there, too.

My entrepreneurial journey began in 2013, where I failed because I didn’t have the right systems in place. In 2015, I tried again, started my beauty business and grew it to over $1 million in sales. Today, I know what it takes to create and grow a successful modern business in the beauty space.

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READY TO LEVEL  UP YOUR BUSINESS?

Have you been “on the verge of” or “about to” reach out to a coach or mentor to help with your beauty business for far too long?

I’ve been there. And let me tell you…

Once I realized the four basic components to success in the beauty industry, everything changed!

01

MINDSET

The inner workings of any world class beauty business begins with how the service provider views themselves, their money mindset and how much they understand who, what and why they serve.

02

CLIENT ATTRACTION

Creating a marketing strategy that gets you seen using available streams of modern marketing & automation tools

03

CLIENT EXPERIENCE

The secret sauce to any high-earning beauty-preneur is the unique experience provided to clients. We dive deep into designing the perfect workspace, hospitality table must-haves, and the art acquiring 5-star reviews.

04

CLIENT RETENTION

The bread and butter of the industry are referrals. The importance of client retention, learn how to offer rewards and packages that actually make you money and grow your tribe.

These four work hand in hand and equal parts of each is what a successful beauty professional is made of. In my programs, all you have to come in with is a world class talent, together we’ll train your mind and teach you the essential business systems

Get the exact tools you need to survive and thrive during times of economic crisis.

FREE PDF, audio training, and checklist inside!

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Recession  Proof Your Beauty Biz  

THE BEAUTY INDUSTRY WAS VALUED

AT $650 BILLION IN 2019.

The beauty industry is not only recession proof, but is projected to steadily grow to $805 billion by 2023, it is a multi-billion dollar market that isn’t going anywhere anytime soon. Now, although the industry is booming, there are thousands of beauty professionals that have yet to crack the code of success and are barely making ends meet.

MEET YOUR

BEAUTY BIZ WIZ.

Hi! I’m Yliana Guzman, a mom, business coach, investor and serial entrepreneur specializing in beauty businesses.

 

A few years back, I quit corporate America and turned my passion into profit by starting my beauty business in permanent makeup.

 

I went from renting a tiny closet sized space, to multiple brick and mortar locations, hit a million in revenue and then successfully led the business to acquisition in 2019. 

WHAT MY CLIENTS ARE SAYING

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JENNY

NEW YORK, NY

"Yliana's suggestions during our VIP Salon Audit truly helped me get a better understanding from a consumer's perspective and elevate our client experience".

 

In just 4 years, Jenny set revenue goals and zoomed past them bringing in over $2 million in business to her MedSpa.

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ALYSSA

LOS ANGELES, CA

“In the beginning, I was honestly extremely apprehensive about joining the program or spending that much money pretty much on anything. My concern was always the return on investment because I didn't have disposable income to burn. Well, I got my money’s worth and then some during the first 4 weeks of working with Yliana. I've grown my bookings by 50% and finally hit my income goal of 8k for the month"

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KAY

HOUSTON, TX

"My biggest takeaway from working with Yliana was the time that I saved building my business. She's a master at executing and building. She was able to give me a marketing roadmap that increased my followers by 1,000 people and my bookings by 25%".

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JACKIE

DETRIOT, MI

"The VIP Salon Audit with Yliana was game changing for my hair salon.

 

I was able to double my retail profit, increase the cost of my services by 30% and finally hit my goals of $10,000/month all while working part-time".

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KATHERINE

LONDON, UK

"Working with Yliana set the foundation for my massage therapy business. I was able to walk away from my career in nursing to my own booming massage therapy practice in London within 12 months."

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GISELLE

NEW YORK, NY

"Working with Yliana transformed my microblading business during the COVID-19 pandemic. Thanks to her tactical strategies for handling a financial crisis, I was able to bring in over $7,000 in revenue while the industry was essentially shut down."

CHOSEN BY 

L'OREAL IN 2017,

as the top millennial industry talent, I’ve taught over 200 students to $100k + in revenue and serviced 2,000+ clients.

 

I'm an expert when it comes to scaling and numbers, and I started coaching to teach other women the fundamental business and operations knowledge to start/grow their own beauty businesses.

 

It’s time to stop playing small and get your piece of the $650 billion beauty industry!

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The ONLY guide you'll need to turn your hobby into a REAL business. FREE checklist and action steps inside!

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Side  Hustle

Beauty Pro Guide

WANT TO KNOW 

MY SECRET SAUCE?

Yes, you have the talent, but do you have a system in place to propel your beauty business forward? 

A business’s success relies heavily on systems, the back-end operations and functions. My finance degree was clutch in having an advantage over beauty professionals who had been in the industry for 10+ years with little notable success. My knowledge of numbers, budgets and operations gave me a leg up and allowed me to showcase my talents and essentially get ahead of everyone that came before me. I create systems. 

This is my secret sauce. This is what makes me the best business strategist in the beauty space. 

Having knowledge of not just the talent, but of the necessary business systems and numbers to take you far. While there are many beauty coaches roaming, very few actually have the receipts to back up their promises and even less have the corporate experience to create systems within your business. Remember, you’re creating a business NOT a job.

 

READY TO WORK WITH ME?

SMARTBEAUTY PROS

8-Week Online Marketing Accelerator

SIGNATURE OFFER

The world’s first Online Business School for Beauty Professionals. Master the modern marketing skills (social media, email marketing, and influencer marketing) you’re expected to know but were never taught to grow a profitable beauty business. 

***Recommended for beginners to mid-stage

beauty professionals.

LUMINARY

 

6-Month High-Level Training

Our high-touch, application-based program for established beauty professionals making over $10k/month who are ready to leverage their business and create an interactive stand-alone 6-figure/yr passive offer (workshop/ masterclass/online course).  

***Recommended for advanced beauty professionals already earning $100k+/yr. 

 

   Want to work with me one-on-one?   

Email me directly: hello@ylianaguzman.com

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THE PODCAST

Actionable tips, tricks and stories to jump start your productivity and increase your bookings + audience.

EPISODE 01

Get to Know Our Founder

- Yliana Guzman

EPISODE 02

Recession Proof Your Beauty Biz

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ALL RIGHTS RESERVED | COPYRIGHT 2019-2021 YLIANA GUZMAN | SITE CREDIT

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